Aiko’s second studio album Trip dropped back in September of 2017 and today, Jhené has dropped two alternate music videos for her song “Never Call Me” off of the album.
The “Slauson Hills” version places Aiko in LA, with old school VHS-tape clips spliced in between HD shots of the singer laughing, dancing, and chilling with people that represent the everyday characters in her life. There’s even cameos from fellow LA rappers Casey Veggies, Nipsey Hussle, Hit-Boy, Dom Kennedy, and others.
Aiko told NPR, “I wrote this at the height of a very public breakup, so I was feeling a way, for sure. And I’d just taken some mushrooms, so it was like an exaggerated feeling.” She went on to explain that the song’s feature from Kurupt, who became like an uncle to her while touring together on Snoop Dogg’s The High Road Tour, is reminiscent of the real-life conversation they had regarding outsider opinions of the break-up.
The other version of the “Never Call Me” video sees Aiko portrayed as the Japanese Shinto goddess of creation and death, Izanami no mikoto. In this version, Aiko acts out a funeral ceremony, which she explained to Refinery29. “The funeral is for a man I knew personally. A man who lost his way,” she explained. “This funeral is the funeral for his ego. In this visual, I portray the goddess of creation and death, coming to collect his poor spirit and set it free,” Aiko said.
Each video signifies moving on, and a shift from one stage of life to the next. Aiko explained that her reasoning behind making two videos for “Never Call Me” was “I just love this song. I have a lot of different layers to my personality and I love getting to express those layers through my visuals.”
Watch both versions of Jhené’s “Never Call Me” featuring Kurupt below.
Jhené recently celebrated her 30th birthday on the 16th so Happy Birthday Jhené!
SLAUSON HILLS version