NYFW 2017 Saw More Musicians Front Row Than Ever Before: Was That a Success or Failure?

On October 3, Louis Vuitton showed its Spring/Summer 2018 Womenswear collection at the Louvre’s Pavillon de l’Horloge—a fittingly prestigious venue for the storied luxury brand. Sitting in the front row was the standard complement of a-list celebrities: Julianne Moore, Cate Blanchett, and Michelle Williams. The scene was precisely what one would expect from a high-end fashion show—glamorous, exclusive and civilized.

In mid-September, at New York Fashion Week, the most noteworthy shows were built on a decidedly different dynamic—one focused less on the actual clothing than on the Instagram-ready multimedia experiences.

The Science Behind NYFW’s Runway Music

“When it comes to New York Fashion Week vs. Paris Fashion Week,” says Alexandra Mondalek, a fashion features writer at Yahoo!, “My sense is that New York is largely about whose production is the most hyped, almost as if the clothes are a secondary thought. There are obvious exceptions here, but I’m thinking specifically about things like the Alexander Wang show and accompanying ‘Wangfest,’ and Philipp Plein‘s runway show that was actually just a hip-hop concert.”


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